Importance Of Story Boarding In Expert SEO

Any business is going to disappear without a very strong presence on the Internet. This happens because more and more people use web sites to buy goods and services, all statistics proving that the volume of purchases on the virtual market is increasing continuously. In fact, the traffic on the net is almost doubling every two years, so there is a huge number of potential new customers. In this circumstances, a strong Internet presence is crucial for successful businesses! A web site is today one of the most powerful marketing "weapons" that a company can use to conserve or even increase the quantity of sold goods. Still, isn't enough to possess a web site to earn big money, namely it must displaying an attractive design and be extremely well optimized for the major search engines - Google, Yahoo! and Bing.

The layout of a site should be enough attractive to grab the visitors attention. But web design is just a small part of the development process, the other two major components being programming and search engine optimization (SEO). All three have to compose a well synchronized symphony, otherwise the "melody" is false and lead to failure! There are many secrets that a SEO company working on expert level has to know to develop successful web sites. One of them is the art of story boarding.

There are different definitions of story boarding. In advertising the term "story boarding" means to make a blueprint for a TV commercial that is drawn to portray copy, dialog, and action, with caption notes regarding filming, audio components, and script. In web design storyboard means something completely different: a visual and textual story describing interactions through a system, namely through the site. Actually, it is the skeleton of the site and also is the first logical step of search engine optimization. SEO is and ongoing process which must following some specific steps and when the succession of this actions is not right then the result is disappointing!

Many web developers are confused when hear about story boarding and looking for sophisticated software or templates. Well, until now doesn't exist a such software and this is because until now doesn't exist a machine that can replace the human brain! Developing a web platform is a logical process, so every site needs a customized storyboard, written by expert search engine optimizers.

"What must contain a search engine friendly storyboard written by an expert?" Into a word, keywords. Before to take any other action into the long process of building a site, there is necessary a specific keywords research and a selection of the most important of them. This words and phrases must be selected on the criteria of the number of searches for a term AND on the criteria of competition (the number of sites on which appears a keyword). Other very important factors in selecting keywords are the geographical distribution of the people who perform that searches, their age, profession and others. Each of this elements has a bigger or smaller importance in finding the perfect combination of key phrases and words that are used for the site optimization.

Story boarding is strongly connected with the structure of the website, respective with the names of directories where are hosted the files. This names must be synchronized with the names of the pages (the files that make up in fact the storyboard, respectively are listed on the site map). For good results on search engines, a crucial importance has the silo structure of the site, built also using the results of the keywords selection.

All factors described above (but also many others!) must be taken in consideration in creation of a successful web site. From web design and programming to search engine optimization (SEO), everything must be realized on expert level. This costs time and money, but when the goal is to create a profitable online business, no effort is too much!

Write below a review about this SEO article

All reviews are moderated and will be displayed only if it are referring to this article, use a civilized language, and do not contain links to other web sites.

Let your friends find out about this SEO article! -

Subscribe to Web Design & SEO Articles by Email

This article is copyrighted. Information about it can be found on Copyrights

Back to SEO Tips & Articles

  - Let's create a powerful web design & SEO community!